Salesforce Named a Leader in SaaS Marketplaces by Independent Research Firm

12 December, 2018


Salesforce, the global leader in CRM, today announced Salesforce was named a leader by Forrester Research in its evaluation of Salesforce AppExchange as part of the first ever Forrester New Wave™: SaaS Marketplaces report, Q4 2018.

Salesforce’s enterprise marketplace AppExchange received a score of “differentiated,” the highest score possible in eight of the 10 criteria, including buyer interface, availability of applications, and intelligence and automation. In the report, Forrester says that Salesforce “still leads the marketplace world,” in addition to describing Salesforce as “a powerful choice in terms of scale, breadth, and innovation.”

“In today’s digital age, companies need the ability to easily find, test and buy solutions that will help them meet customer expectations,” said Anne DelSanto, EVP and GM of Platform, Salesforce. “Salesforce AppExchange makes it simple for customers to find the right solutions for their business needs, while also enabling partners to build on the Salesforce Platform and power digital transformation for companies of all industries and sizes.”

The first enterprise marketplace of its kind, AppExchange has become a major driver of the Salesforce ecosystem since its founding in 2006. Eighty-nine percent of Fortune 100 companies use AppExchange apps. There are more than 5,000 AppExchange solutions available today with more than 6 million installs and 80,000 peer reviews.

About Salesforce, inc. provides enterprise cloud computing solutions to various businesses and industries worldwide. The company offers social and mobile cloud apps and platform services, including Sales Cloud for sales force automation, which enables companies to grow their sales pipelines, close deals, improve sales productivity, and gain business insights; Service Cloud that enables companies to connect with their customers and address their service and support needs; Marketing Cloud, which enables companies to bring in data from any source and deliver personalized interactions to any customer across any channel through email, mobile, social, Web, marketing automation, and data analytics from a single platform; and Salesforce1 Platform, a cloud platform for developing customer apps. It also provides professional services, including consulting, deployment, training, implementation, integration, and campaign services to its customers to facilitate the adoption of its social and mobile cloud solutions. NetU is a proud Salesforce Gold Partner in Cyprus and Greece.