Constantly investing in upgrading their service and customer satisfaction, Celestyal Cruises is currently implementing a Customer Relationship Management (CRM) project, which is expected to be completed in April 2017. For the project, the company selected NetU with the Salesforce cloud CRM solution. NetU has documented the company’s needs and prepared the proposal for the system’s implementation in order to start the CRM provisioning process with collected data from previous years.
As a next stage, Salesforce will be integrated with the company’s other platforms, ie. the iTravel platform (B2C / B2B) and the on-board system for the automated registration of customers.
According to the Celestyal Cruises MIS Director, Mr. Costas Smyrlis: “The CRM’s primary goal is the contact and communication with our guests on the cruise ships, in order to strengthen our credibility and their satisfaction. As the only company to operate in the cruise industry in Greece, we understand the need to invest in new and flexible systems in order to provide a complete tourist experience, contributing to the demands of today’s traveller.”
Salesforce.com, inc. provides enterprise cloud computing solutions to various businesses and industries worldwide. The company offers social and mobile cloud apps and platform services, including Sales Cloud for sales force automation, which enables companies to grow their sales pipelines, close deals, improve sales productivity, and gain business insights; Service Cloud that enables companies to connect with their customers and address their service and support needs; Marketing Cloud, which enables companies to bring in data from any source and deliver personalized interactions to any customer across any channel through email, mobile, social, Web, marketing automation, and data analytics from a single platform; and Salesforce1 Platform, a cloud platform for developing customer apps. It also provides professional services, including consulting, deployment, training, implementation, integration, and campaign services to its customers to facilitate the adoption of its social and mobile cloud solutions.
NetU is a leading Information Technology solutions and services organisation in the Eastern Mediterranean. With presence in Cyprus, Greece and Serbia, NetU is recognized as a major Integrator in the region and has developed strong local and international activity. Being a trusted IT business partner to medium and large organizations in the Private and Public sectors, NetU provides world-class IT solutions in the areas of Systems Integration, Business Solutions, Technology Solutions and Professional Services.