How a unified customer view can help you boost your sales

25 August, 2022


By utilizing technology to gain a centralised and unified customer view, you will have the tools to improve the customer experience for every visitor!

Over the years, online customer interaction has increased massively, and more people are using the Internet as their primary method of making purchases. It’s convenient, it’s easy to compare prices, and you can have everything delivered to your door. As we all grow more accustomed to being online, we also come to expect a certain level of service. We expect our shopping experience to be intuitive, and more personalised in a way that’s helpful and time-saving for us.  


How to get a clear view of your e-commerce customer experience 

For anyone running a business online, keeping up with the latest technological advances in the world of e-commerce can feel overwhelming, but it needn’t be. By utilizing technology to gain a centralised and unified customer view, you will have the tools at your fingertips to improve the customer experience for every visitor, and therefore, boost sales. A centralised customer view is achieved by gathering data from a variety of sources, putting all that data together in one place, and making sense of it. A good system will then be able to present you with easy-to-understand information that can then be used to improve the customer journey and create more targeted marketing campaigns.  


A closer look at the benefits

Marketing across multiple channels  

These days, it’s not unusual for customers to access the Internet in a variety of ways. They may browse your store on their mobile phone, add recently viewed products to their basket on a desktop, then make their final purchase at a later date on a tablet. The system needs to be seamless across all devices, and you can certainly boost sales by ensuring you can market to each customer across several platforms.  


Make data-driven decisions based on customer attributes 

Targeted advertising is much more successful than random ‘pot luck’ marketing styles. With a good customer overview, you can market to customers based on a wide range of demographics such as their past purchase history, their location, or their interests.   


Make decisions based on customer lifecycle status  

Additionally, it’s wise to make particular marketing choices according to the lifecycle of the customer. You’ll want to approach your site visitors differently depending on whether they’re active or lapsed. You can fine-tune your marketing decisions to encourage a purchase from those who have browsed but not checked out, or send offers to customers who haven’t bought from you in a while. This type of marketing is made easy when you have a clear customer overview.  


Finding the right solution is key 

There are so many options available to you, that trying to find the solution that will work best for you and your business can seem quite daunting. That’s why we recommend the world’s #1 CRM and Enterprise Cloud Computing platform, Salesforce. It’s a product we truly believe in and have no hesitation in recommending Salesforce to our clients. As a Salesforce Consulting Partner, you can rest assured that we have the right expertise to provide Salesforce solutions, and we’re here for you every step of the way. From assessing your needs to implement the products, training staff, and assisting you with ongoing help and troubleshooting.  If you’d like to find out more, contact NetU today.