Digital Transformation Trends in 2023

12 January, 2023


As we head into 2023, it’s time to look to the future, embrace positive change, and learn about the digital transformation trends that will shape the new year!

As we head into the new year, it’s a time to look to the future, embrace positive change, and learn about the trends that could be incredibly beneficial for your continued digital transformation in 2023. Growing your business in our digital world involves grasping hold of the latest technologies, making wise choices, and continually moving forward. There are many options available to you, and while digital transformation can seem daunting at times, it can also be incredibly exciting as you watch your business become more efficient, streamlined, and productive. Here are some of the digital transformation trends to be on the lookout for in 2023… 

1 – Greater utilisation of cloud technologies 

There’s no doubt that 2023 will see more businesses moving more of their data into the cloud, bringing benefits such as better accessibility, lower costs, and the ability to outsource tasks. However, an eye should always be kept on potential security issues with cloud-based data storage. 

2 – Faster searching with Intelligent Search  

Intelligent Search rapidly combines various techniques to deliver accurate and fast search results, putting an end to data silos. This massively reduces time wasted business-wide searching for data and key information.  

3 – Utilisation of customer data platforms 

Such platforms give you the ability to link together disparate systems and databases to give insightful analytics and allow for access to more comprehensive data.  This is valuable for the delivery of a personalised customer experience and offers amazing opportunities for targeted marketing. Systems such as the award-winning Salesforce, which gives companies the ability to analyse customer data in order to tailor service to each client, will no doubt continue to be highly regarded over the coming year.  

4 – Increased use of low code platforms 

Giving users the ability to create and deploy software, without having to be highly experienced software engineers, is a ground-breaking feature of low code platforms. Business owners can utilise drag-and-drop tools to create code to enhance their business.  

5 – Blockchain investment 

It’s likely that investment in blockchain technologies will also increase going into 2023 as security, privacy, and accountability become increasingly important as more sensitive data is stored in the cloud. 

6 – Artificial Intelligence and Machine Learning will dominate  

AI and Machine Learning are the buzzwords of the moment, and with good reason. By incorporating AI solutions into your systems, you can gain complex and invaluable insights into your processes and the customer experience. This in turn enables you to deliver improved, personalised customer service.  

7 – More automated business processes 

Automation of business processes is a huge time and money saver, and so is sure to feature heavily in the coming months. By cutting out the human element of many processes, tasks are performed more quickly and errors are reduced, freeing up your staff to work in areas where the human touch is more valuable, such as in customer-facing roles. The key to automation is to select the right tools for your requirements, like Oracle NetSuite ERP solution, a versatile suite of tools to help businesses automate their core processes.   

8 – Continued use of virtual collaboration tools  

We’ve all become more used to working and communicating with people remotely. Virtual collaboration can be a huge time and money saver. It’s highly likely that this trend will continue, with businesses investing more in the latest collaboration tools like Slack 

Need a helping hand? 

The world of digital transformation can be a complicated one to navigate. Mistakes can be costly, so it’s vital to make the right choices, but you need to make decisions fast in order to keep ahead of the competition. NetU has brought specialist help to many businesses, and we would be happy to help you achieve your digital transformation goals too. For more information, don’t hesitate to get in touch