As the world changes, technological innovations develop fast, and each generation is raised in a new environment. This growth is rapid, and it’s vital for businesses to adapt and respond to the ever-changing demands of the new consumer. Moving with the times should be at the forefront of your plans, but can we predict what […]
As the world changes, technological innovations develop fast, and each generation is raised in a new environment. This growth is rapid, and it’s vital for businesses to adapt and respond to the ever-changing demands of the new consumer. Moving with the times should be at the forefront of your plans, but can we predict what the future holds in order to continually offer the service that the latest consumers are looking for? Let us take a closer look and gain some insight into the lives and habits of the consumers of the future…
Future consumers are content creators
While once media was firmly in the hands of professionals, the younger generations are keen to create and share their own content, some of which is monetised. High-quality equipment is more readily available at lower prices than ever before, and with the adoption of smartphones, the ability to capture media content anytime, anywhere, is in the hands of the masses.
Technology plays a huge part in the lives of our future consumers
Digital content, and digital payments, it’s part and parcel of life for future generations. They have grown up in a digital world and they make good use of the digital marketplace to find work and make money. The future consumer thinks nothing of ordering food online, booking a rideshare service, or working remotely via the Internet.
The online environment is the first port of call
Our future consumers go online first and only look for other options later. Whereas once consumers would head to the high street when there was something they wanted to buy, now they will instantly and instinctively head to the Internet to begin their search and ultimately prefer to make their purchases this way. Ordering online is now surpassing all other methods of shopping, both for products and services.
Dining in is the new dining out
Ordering pre-cooked food has become far more prevalent with Gen Z and Millennials. While previously takeaway food was seen as an extravagance, an occasional treat, our future consumers are far more accepting of this, seeing the benefits of delivered food being value for money regardless of the higher costs.
Future consumers love to travel
Exploring the world is very popular with the younger generations. They love to share their travels on social media and their planning and booking is focused online. Travel is seen as a priority, and while many younger people may struggle with higher costs of living, holidays are seen as more essential than ever before.
Gen Z tend to diversify their transport use
Gen Z is the most versatile generation with regard to transportation. Urban living sees a reduction in car ownership, and an increase in the use of a wider variety of modes of travel which included buses and trains, rideshare services, bikes, and scooters. Using a combination of transportation methods is the norm for our future consumers.
Future consumers pay attention to their mental well-being
Good mental health is a priority for the younger generations, and so they are more likely to compensate for their busy lives with a variety of entertainment choices, and physical health options such as home gym equipment and utilising apps to boost positivity and well-being.
Digital transformation is the key
While consumers of the future will always have their different requirements and preferences, there is one thing they all have in common, and that’s their readiness to adopt an ever-growing digital-first culture. Investing in the digital transformation of your company will put you ahead of the crowd and ensure your business is future-proof and ready to thrive in the years to come. NetU Group has a strong history of helping businesses in Cyprus, Greece and worldwide achieving their digital goals. Why not see what we can do for you?